AEI client Marilyn Horowitz featured the book on her amazing blogsite—please visit it and get to know her and her great methods for finding the heart in your story.
Excerpt: One of my favorite seminars to teach is "Writing the Treatment" because this rarely taught skill is invaluable for the creation of new material, to analyze and improve current scripts and a compelling way of getting your ideas read. Many times, the treatment can be more difficult than writing the script, so it's important to learn a foolproof method for writing a strong treatment every time.
If you feel you're at a point where a treatment will be helpful, I recommend picking up a copy of Ken Atchity's Writing Treatments That Sell: How to Create and Market Your Story Ideas to the Motion Picture and TV Industry.
Go to Marilyn Horowitz's website here.