Showing posts with label How to Publish Your Novel. Show all posts
Showing posts with label How to Publish Your Novel. Show all posts

First vs. third person narrative


I recommend that writers stick to writing in third person during the early part of their careers. In general, only experienced novelists can write effectively in first person, because with a prodigious amount of writing under their belts, they understand the clear distinction that must be made between a fictional narrator and the author himself.

For example, in Cervantes’ Don Quixote, which I consider to be the first modern novel, the narrator is introduced to us from the beginning as someone who has a point of view distinct from the author’s. He debates the spelling of Quixote’s name, but remarks that it is ultimately unimportant to his story, “…providing that in the telling of it we do not depart one iota from the truth.”

First person storytelling only works if the storyteller is himself clearly fictional. The storyteller must be a character in the book, explicitly or implicitly, with his own clearly defined point of view. It must be obvious to the reader that this is not the author doing the talking. This is trickier than it may sound. New writers often struggle with the nuances of “voice” in their novels. This is one technique that’s better left for a later phase of your career.







Buy How to Publish Your Novel on Amazon.

PUBLICIZING YOUR BOOK Suggestions for Success: Part 5


Continued from part 4



Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.






Read Rick Frishman's 50 page resource directory:
Author 101™ Million-Dollar Rolodex


MISC. ADVICE

Top 10 Telephone Tips to Make Your Radio Talk Show Pay Off

by Joe Sabah

1. Have a glass of water handy (room temperature). When your throat is lubricated it's easier to talk. Plus the water serves as a "cough button" if needed.

2. Stand while speaking. Pretend you're presenting a seminar. Your voice will carry further. And you'll sound more animated.

3. Have a copy of their state map on your wall. Refer to cities in the radio station's surrounding area. This helps make you feel like you are "one of them." I once made the mistake of referring to South Bend as "South Bend, Indiana." The host reminded me that I was talking on a radio station in South Bend, Wisconsin. Oops!

4. Listen to their weather and traffic report. This allows you to personalize your presentation.
For example: When I was being interviewed on WHIO in Dayton, Ohio I noticed during the breaks they were referring to their metro area as "the Miami Valley." So it became a natural for me to say "I believe we can help some folks in "the Miami Valley" get their perfect job this afternoon." What a difference the right words make.

5. Get your listeners involved. For example, before the last commercial break I ask them to get pencil and paper to write down the three tips I guarantee will turn every job interview into a job offer. Then they have pencil and paper ready when I later give out my 800 number.

6. For those who are driving around without writing tools handy, ask your host if the listeners can call the station for the 800 number. As soon as you're off the air, you call the station's receptionist and give her or him your 800 number plus the title of your book.

7. Give the host some quotes from your book to use as segues. I offer quotes like: "Are You Singing The Song You Came To Sing?" And "If You Do What You've Always Done, You'll Get What You've Always Gotten. Is That Enough?"

8. After the host uses these Inspirational Postcard Quotes on the air, I also offer them to listeners who order my book. Another bonus to increase orders.

9. Always thank both the host and the producer for the good job they are doing. After the show, also send each of them a handwritten note of thanks and an offer "Let's do it again."

10. You may also want to record your show by using a device available at most phone center stores, that will record both sides of the interview. Then listen to your show to see how you can improve the next one. Keep on learning.

Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.


Click here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon

PUBLICIZING YOUR BOOK Suggestions for Success: Part 4


Continued from part 3



Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.


Sell More Books!
by Jennifer Minar-Jaynes

Do you want to sell books? Lots of books? If so, you have to become a tireless self-promoter. Not good at self-promotion? Not a problem. You can learn.

The first thing to realize is that there are no guarantees a book is going to sell just because it's well-written. But it is guaranteed to sell if it's marketed well. A tireless promoter consistently contributes to the progress or growth of whatever he's promoting and is constantly coming up with more ways for getting his products in front of potential customers.

As an author you're promoting books. As a tireless promoter, you're always finding ways to get your books noticed. Be your best salesperson. And remember, no one's going to care more about your books than you.

"But my publisher will do this for me," you may say. "I'm an author, not a salesperson or marketer." True, a good publisher will take care of some promotion, but if you're not Grisham or Steele, or any other household name, the person ultimately responsible for selling books is you. If you're the author and publisher, the ball is mostly in your court.

A tactic is a plan for attaining a particular goal. Below are some conventional and guerrilla, or not so commonly used, tactics for marketing your books on- and offline.

Conventional Tactics

Stay Educated & Connected. Educate yourself about the industry. Read books and articles; attend conferences. Learn what is working for other authors and use this information when developing your own marketing campaign.

Visit writing-related web sites and read as many articles as you can. Talk to other writers, join trade and social associations, attend conferences, book fairs, and writer's groups.
Network, network, network.

Not only can other writers become part of a support group for critiques and bouncing ideas off of, knowing them can open many doors. For instance, you can find writers who might be interested in co-publishing a newsletter or who would be interested in developing co-op ads and cross-promoting. Find writers who share your interests and keep in touch often.

Gather testimonials. Compile testimonials you receive from readers and experts. Use them in newsletters, in ads, on your web site, and in media kits. Testimonials are powerful. They can give a potential customer the extra confidence he needs to buy your books and will encourage retail buyers to take a second look.

Launch a Press Release Campaign. Find an angle and write a short press release. In fact, write many. A well-written press release about a powerful story will raise reporters' eyebrows. Distribute the release to local media and through one of the wires. It doesn't cost much and the results can be amazing.

A few to research:
http://www.enewsrelease.com/
http://www.pressreleasenetwork.com/
http://www.prweb.com/

Get Reviewed. Constantly seek out reviews. Reviews and testimonials can be invaluable. Moira Allen provides tips on getting your book reviewed at WritingWorld.com.

Keep in Touch with Decision-Makers. Retail buyers and potential customers are decision-makers. 1001 Ways to Market Your Books (Open Horizons, 1998) author John Kremer suggests that authors start a promotional newsletter that can be sent to this audience. Send it to wholesalers, retail buyers, past customers and prospects.

Write Free Articles. We've published several articles on WWW.WritersBreak.com about the advantages of submitting your articles to other web sites and publications that offer a generous byline. In the byline, you'll want to include your site URL and information on your books. "But why should I give my articles away?" you may ask. Two words: free exposure. Exposure leads to awareness. Awareness sells books.

Create a Web Site. Though it can be a time-consuming venture, a web site is a great way to give readers and people in the industry the opportunity to get to know you and your work better. A good web site can open many doors. Not only can you sell more books with a web site, you can swap ads and barter space.

Do Interviews. Accept interview requests no matter the size of the publication. Not only will you get better at giving interviews, your books will receive more exposure. Again, exposure leads to awareness. Awareness sells books.

Guerrilla Tactics

A guerrilla, by definition, is one who carries on, or assists in carrying on, irregular warfare. The below can be considered guerrilla tactics because in this business, they're seldom used.
Sell Books in Person. Selling books in person can be very lucrative. In his book, Kremer gives the example of how author/publisher Gary Provost began selling his book, The Dorchester Gas Tank. He'd work a busy Boston corner every day and peddle his books, selling 20 to 25 books a day--more than most books sell in a single day.

Kremer also mentions another author who managed to sell 70,000 copies within ten months by loading her van and visiting grocery stores, gift shops, and health clubs.
Remember, though, when face-to-face with your audience, to convey professionalism and passion for your book. If you do, your prospect will be more likely to buy.

Create an Affiliate Program. Affiliate programs give web site and ezine owners the incentive to help you sell more books.

Have Magnets Made. Do you commute long distances? If so, you may want to get automobile magnets that read "Visit www.yourwebsiteaddress.com" or "Check out MY BOOK'S NAME at Amazon!" How many drivers see your bumper every day? If you're like me, thousands. Talk about some cheap exposure! Plus, if you're commuting during the same hours each day, the same people are seeing your ad over and over again. At some point, these people will become curious enough to visit your site or Amazon's.

Leave Review Copies. Leave copies of your books in doctor's waiting rooms, in libraries, at tanning salons, hair salons, the county tax office. You never know who will pick it up and begin talking about it. Also, give copies to clerks at bookstores. If they read it and like it, they could create a buzz with their higher ups.

Use Promotional Tools in Untraditional Ways. Have bookmarks, flyers, and business cards made. Stick bookmarks or business cards in with your monthly bills. Leave them with tips at restaurants. These tools are low-cost items, and you never know whose interest you'll generate. Have your friends and family do this, too. Again, the idea is exposure.

Leave Bookmarks in Best-Sellers. I recently read a thread about this on one of my online writer's news groups. Approach the manager at a local bookstore and ask if you can stick a bookmark in each of the store's bestsellers. If the manager is amenable, you may want to find out if you can also stick them into books of your genre. You already know a few things about the person on the other end. He buys books, and in the latter case, he buys the types of books you write. Visit local entrepreneurs. Ask if you can leave an attractive bowl somewhere in their store and place a handful of free bookmarks in it. Everyone's a potential customer or knows potential customers.

These are just a few tactics for selling more books. Some may be good options for you, some may not. Try a few. Good luck! And here's to selling more books!

Jennifer Minar
Editor-In-Chief
www.WritersBreak.com
Named a 'Best Web Site for Writers'
by Writer's Digest magazine, 2005-2007
www.MySpace.com/jenniferminar

Read part five

Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.



Click here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon

PUBLICIZING YOUR BOOK Suggestions for Success Part Three

Continued from part two




Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.

Exploit the Internet!

The Internet is chockfull of opportunities to get attention to your new book—and you can do it from the comfort of your desk. But start at least six months before your book comes out. Contact websites like:
www.bookmarket.com/
www.dearreader.com --“the Oprah of the Internet”
www.artistopia.com
www.awarenessmagazine.com
www.avid-readers.com
www.nsaspeaker.org
www.awpwriter.org
www.authorinterviews.com
www.book-remark.com
www.chud.com
www.imdb.com (especially if you want to get film attention)
www.levybooks.com
www.nerve.com
www.nerve.com
www.parlezentertainment.com
www.peoplewholovegoodbooks.com
www.pennyterk.com – sign up for your own web page!
www.promoteabook.com
www.publishersmarketplace.com
www.UrbanReviews.com

Here’s a service that’s very promising, FSB Associates:

Thank you for your inquiry to FSB Associates! Attached is a brochure of our services which outlines basic costs of our web publicity campaigns as well as ball park costs for our website development program. To summarize, our typical, and most popular campaign, runs for 2 months at a cost of $5,000. There is an additional cost of $250. for the shipment of 50 books to various reviewers. However, we provide a wide array of services at a variety of lengths ranging from $5,000 - $10,000. The difference in cost depends on the amount of time you wish your campaign to run.

All of our campaigns include book reviews, blog outreach, Podcasts, excerpt placements, content syndication, and forum postings with the possibility of interviews, features and online chats. You can read some additional information on placements in the brochure. Before moving forward, we would like to take a look at the title you wish for us to work on. Please send us a copy to the address in my signature. Thank you again for taking the time to contact us! If you have any additional questions, please do not hesitate to contact me.


Teach a class at the Learning Annex, Story Merchant Client!

Does your nonfiction book have something educational to share? The Learning Annex is always looking for new teachers. This avenue is a great way to share your knowledge and contribute to the world. There are Learning Annex locations in many cities across the U.S., and their bi-monthly catalog (a good place for ads!) reaches 2 million people. But please note, only the serious need apply. If you are scheduled to teach a class and do not show up, that’s it. All ties with you and this association will be severed. This policy is strictly enforced.
What we need to make this happen:

(a) You study the most recent Learning Annex catalog (call us if you can’t find one on your own); and
(b) Construct a 1-page “catalog copy” proposal that can be forwarded to Learning Annex program directors. Note that the title of all successful classes is 90% of their success. It must be crystal clear, focused on what the student will get out of the course, and practical.

Go after Corporations!

Corporations have deep pockets, and it’s easier to make sales to them than you might imagine! They’re always looking for ways of endorsing or sponsoring worthy messages—and multiple copies of an innovative new book often fill that bill.

Keep Us in the Loop!

Please make sure that you, and your publicist, copy us on all email and news about your book (drk@storymerchant.com and bl@aeionline.com). We will, for starters, post the latest developments on our sites, and link our sites to yours—but we will also look for synergies that can advance the cause of sales.

Other Suggestions!
  • Writers’ Conferences—Get yourself invited, and they will automatically order your book to sell at the conference bookstore.
  • Place products in your book and make a deal with the company that makes them to cross-promote your book (see attached story, “Product Placement Deals Make Leap from Film to Books”). See How Stuff Works for great detail.
  • Make personalized postage using your book cover, and ask all your friends to use them as stamps (available at stamps.com among other places on the Internet).
  • Make decals for your car—and all your friends’ cars--of your book jacket. Available at McKeown Signs (via The Writer’s Lifeline).
  • Put ads on buses and subways in cities where you think your book has its most likely audience.
  • Buy billboard space.
  • Print up fancy bookmarks and send 50 to every bookstore you can get the address for.
Outside the Box!

Greenleaf book group is a consulting firm and distributor for small and independent publishers. They distribute books to bookstores and libraries nationwide through wholesalers, online, direct to retailers, and direct to consumers. They help authors and publishers produce, distribute, and market top-quality products-while making the publishing venture profitable and enjoyable. With their knowledge, contacts and experience, they level the playing field and make it possible for small and independent presses to compete with the larger, more established publishing houses. One of their innovative ideas is an animation spam for your book, that they will send out to email lists. Ask The Story Merchant for a referral to them!

Online Promotion

Free Publicity Sites

BookCatcher.com is a website offering free book publicity for book writers and book publishers.

Discussion forum: This is a forum- good place to post re: WL etc.

The Open Press, Inc. is not just another free press release portal. We have done our homework and market research and have spoken with journalists and industry professionals to get their feedback. We exact industry standards for press releases and we will NOT allow unprofessional press releases to be submitted through our services. All free press releases must comply with our press release guidelines.

PR LEAP is a free press release distribution service to major search engines, web sites and newswires, since 2003.

PR.com press-releases is a revolutionary Free Press Release Distribution Service where each business also has a full company profile to promote everything about its business. Submit news and press releases via our global online news and press release distribution service with powerful distribution points such as NBCi News, AskJeeves News, Lycos News, Excite News, Topix News, MSN News,

24-7 PressRelease.com is a free press release distribution service with the small to medium size Company in mind. 24-7 PressRelease.com has recognized the need for affordable press release distribution. That is why 24-7PressRelease.com offers a free news release submission service, with the option to contribute funds for higher recognition and placement. 24-7 Press Release Newswire is a leading provider of both paid and free press release distribution services.

Publicity Sites with Fees (fees quoted here may have changed)

EzineTrendz Services. We are an established business with expertise in Ezine Publication, specializing in Business Article Submission Service. This service is World Renowned and the Leading Source for Article Submission of Business and Marketing related Articles. We are a professional service that provides you with a broad spectrum of needs that is required of any business operating online.

Per Article: $50
Price is based on a random per article service rate. No monthly payment involved.

Twice a Month Submission:
$30 per article
One article every other week will be submitted as per the service agreement. You will be billed once a month for this service at a per article rate of $30, which concludes to a $60 monthly billing cycle.

Once a Week Submission:
$20 per article
One article per week will be submitted as per the service agreement. You will be billed once a month for this service at a per article rate of $20, which concludes to a $80 monthly billing cycle.

Internet News Bureau (INB) is a conduit for the distribution of press releases and is not a news wire service.
  • $275 for Primary Press Release Distribution (for the 1st media list, all additional media lists are $80 each--fees may have changed)
  • Your Press Release is emailed to journalists as early as the next Business Day.
  • Releases are distributed by Internet News Bureau (a Jupitermedia Corporation site)
  • We post your Press Release to the INB website for additional exposure
  • In addition to Journalists, your Press Release is included in the Internet News Bureau Newsletter which reaches 6,000+ business professionals
  • Additional Benefits
Contact Information:
If you are a Non-Profit Organization, PR Agency or Reseller and you are purchasing any of our services for the first time, please contact the INB team at 1-800-887-2702 (US only) or 1-203-662-2868.

Expert Click.com is the Yearbook of Experts online
America's Favorite Newsroom Resource in print, on the web and via LexisNexis® since 1984."

Here's how you benefit from an annual membership with the Yearbook of Experts, Authorities & Spokespersons®:
1. Be profiled and listed in the printed Yearbook of Experts®.
2. Control your profile at ExpertClick.com (24/7) and include up to 1000 words, graphics and a link to your Web site.
3. Send new releases free at NewsReleaseWire.com -- indexed at Google News and LexisNexis -- optimized for search engines.
4. Contact top journalists with The Power Media BlueBook and CD-ROM, and on-line access to the opt-in database.
5. Receive the complete Welcome Kit and Member Handbook, sent by Priority Mail.

PRWeb distributes press releases for many Fortune 500 companies and is the largest Newswire catering to small- and medium-sized companies and organizations. PRWeb. currently stands as one of the largest overall online press release newswires anywhere. To the right, we display a random sampling of distribution points.

Send2Press delivers affordable, proven press release services for both private and public companies including targeted news distribution, news writing, media monitoring, and media coaching. As a professional media relations company since 1983, we have the expertise and experience to "get the word out" to the media and major wire services. Our news is read by media professionals worldwide, appears in News.Google™ and goes to The Associated Press (AP). Plus, we're the only newswire which has offered press release optimization solutions for search engines since 1996. We're the "real deal" in affordable expert PR services!

Xpress Press can distribute your press release to A-list media sources quickly, accurately and affordably.



Read Author 101. Million-Dollar Rolodex by Rick Frishman
Planned TV Arts 1110 2nd Avenue, NY, NY 10022
Ph 212-593-5845
frishmanr@plannedtvarts.com


To be continued.

Read part four

Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.


Click here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon

PUBLICIZING YOUR BOOK Suggestions for Success: Part 2

Continued from part one

Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your
book.




Reviews!

  • Get everyone you know to review your book on amazon.com and barnesandnoble.com. Though the impact of webstores on overall sales is negligible, they have helped launch countless titles because of its pervasive influence on book-browsers as well as booksellers.
  • Whether you do it through your publisher, your publicist, or your own personal sweat equity, make sure “galley copies” (aka “Advanced Reading Copies, or ARCs”) go to book review editors at, as appropriate:
Trade
NY Times BR
LA Times
SF Chronicle
B & N.com
BookReporter.com
Salon.com
American Way Magazine (in flight Magazine for American Airlines)
Esquire
GQ
Giant Magazine
Book Page
Entertainment Weekly
People
FHM Magazine
Hollywood Reporter
Men's Journal
UAS Today
Washington Post
Chicago Tribune
Chicago Sun Times
Washington Post
Wall Street Journal
Pages magazine
Time
Newsweek
Time Out NY
AP
Atlanta Journal Constitution
Boston Globe
Creative Screenwriting
Dallas Morning News
Contra Costa Times
Denver Post
LA Daily News
San Diego Union Tribune
San Jose Mercury News
Miami Herald
Minneapolis Star Tribune
NY Daily News
NY Post
Orange County Register
Philadelphia Inquirer
Variety
Seattle Times
Ft. Lauderdale Sun Sentinel
Deadly Pleasures
SciFiHaven.com
Locus
Fantasy & Sci Fi
CFQ
Starlog
Interzone
Cinefantasy
several major freelancers such as Tom Nolan, Merle Rubin, Dick Adler, Harriet Klausner
Others as appropriate to your particular title—e.g., Today’s Black Woman, Black Star News, Black Reign magazine, Ebony, Black Essence, etc.

One of our star clients, Larry Thompson, came up with the idea of contacting an airport bookstore distributor directly—and succeeded in setting up several in-airport signings—moving 85 books at once! See the following email exchange:

From: Richard Lotti [mailto:Richard.Lotti@THEPARADIESSHOPS.com]
Sent: Thursday, June 26, 2008 3:18 PM
To: Larry D. Thompson
Subject: RE: Book Signing
Sorry for the delay in getting back to you. Our Book Store Manager, Sosena Girma, will be contacting you to arrange for the best time for you to do a book signing.

-----Original Message-----
From: Larry D. Thompson [mailto:ldt@lorancethompson.com]
Sent: Thursday, June 19, 2008 10:20 AM
To: Richard Lotti
Subject: Book Signing

Good morning, Richard. I am the author of So Help Me God, a courtroom thriller that your shops around the country have been carrying for the past two months. I have done successful book signings at OKC and DFW. We sold about 85 books at OKC (not a major airport as you know) and about 125 at DFW (I invite you to contact Lynn Allmon there for a recommendation, both as to my performance and the book, which he very much enjoyed). Now, I would like to schedule a book signing at one of your highly trafficed locations at LaGuardia on a Friday. If that is feasible, please contact me to coordinate a mutually convenient date. I will bear my own expenses. All you will need to provide will be a table and the books. Thanks.

Larry D. Thompson
www.larrydthompson.com
713 857 5940

Here’s a service offered by Kirkus that we believe is well worth the money:

Has Your Book Been Overlooked? Do You Need Exposure?
Do You Want to Be Discovered?

For the first time in 73 years, Kirkus is offering a new review service, giving a whole new class of writers the opportunity to get attention for their books and giving rights and acquisitions agents the chance to watch out for books that might interest them. Any book is fair game, whether conventionally published, self-published, e-published, published via Print-On-Demand, or not previously published at all.

Kirkus Discoveries is a paid review service that allows authors and publishers of overlooked titles to receive authoritative, careful assessment of their books.

Here's how it works:

  • A review is commissioned ($350 per title) from the Discoveries team, who assigns the book to one person within the Kirkus pool of professional reviewers, who in turn provides an honest, caveat-emptor evaluation, under the same impartial rubric as Kirkus Reviews.
  • The review, written in the same format and style as a traditional Kirkus review, is sent to the author or publisher as a PDF. (Allow 8-10 weeks for turnaround.) The author or publisher is free to excerpt the review or reprint it in whole as part of any promotional or marketing material, whether print or online.
  • The review is then posted on the Discoveries website (www.kirkusdiscoveries.com), which has a niche audience of agents, rights representatives, booksellers, librarians and film and TV producers. At the request of the author or publisher, the review may be withheld from the website.
  • Reviews are eligible for inclusion in the monthly Kirkus Discoveries monthly eNewsletter, which highlights the best submissions to the program, at no extra cost. That HTML newsletter goes to a targeted base of subscribers, most of whom are looking for the rights-including both print and film-to books and unpublished manuscripts.Click here to signup for the free monthly Kirkus Discoveries eNewsletter!
The Kirkus brand has long been trusted by the publishing industry as an indispensable tool for promoting and building awareness of deserving books. Now it's up to you-let Kirkus help your book get discovered.

Sign up for Google Alerts, they are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can see who's talking about you and post comments for them and their readers. It's a great way to network!
Continue reading part three

Read PUBLICIZING YOUR BOOK Suggestions for Success from the beginning.





Click
here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon

PUBLICIZING YOUR BOOK Suggestions for Success Part One


Now that you have finished your book, and it is ready to be shopped around to publishers (or has already been bought by a publisher!) it’s time to think about what you can do to help promote your book.

1) A little promotion, focused on NY media, can help us bring your book to the attention of major publishers. Brainstorm with us about this!
2) All other PR should be saved for the month of your books’ launch and following.
3) Read the chapter on publicizing your book in KJA’s How to Publish Your Novel (Square One Books).
4) Read John Kremer’s 1001 Ways to Market Your Book.

Come up with a marketing Plan!

• Books don’t publicize themselves and, today, publishers rarely put maximum effort into a book’s release until the book starts selling. This Catch-22 means that YOU are your book’s best hope. The sooner you take that approach, the better your chances will be. Even well-known writers have found that putting little effort into marketing will produce virtually zero results—one or two thousand sold.
• Let us review it before you start implementing it and spending money.
• Start a website (or blog)! Create a website solely dedicated to your book. The Story Merchant’s webmaster provides that service for our clients at rock-bottom prices. And get your link sponsored on other websites too!
• Write emails! Send an email to friends, family and co-workers about your book, and ask them to pass it along to everyone they know. You’ll be amazed how fast word of mouth spreads!

Endorsements

It’s invaluable to get endorsements for your book–authorities and/or well-known people who will say great things about your book to display on the jacket. There are numerous ways to request endorsements (aka “blurbs”):

• Ask your colleagues! If you are a professional in any given field, it’s always a good idea to ask your colleagues for their own endorsements, or to recommend you to well-known others, especially those who are writers too.

• Does your topic deal with a timely issue? Can you think of anyone in entertainment who may relate to your topic? Try and seek out celebrities (actors, best-selling authors, athletes) to endorse your book (it never hurts to have a famous name on the cover!)

• The Story Merchant recommendations! Being a part of the The Story Merchant family includes you in a circle of writers and creative people. We have many authors in our pool who can give you endorsements!

• Brainstorm with your editor. Check out your publishers catalog, and suggest writers who might appreciate your book.

• One suggestion. Busy people have good hearts but not enough time. Write the endorsement yourself, and fax or mail it to them, saying, “Would you mind endorsing my book along the lines suggested here?” You’ll be surprised how often they just say yes, and let you use what you wrote as their endorsement.

Hire a Publicist!

It’s never a bad idea to hire your own personal publicist to help spread the word about you and your book. A publicist can help you land radio or TV spots, get you interviewed in newspapers or magazines, and much more.

While all publishing houses have a PR department, and will do all they can to promote your book, it never hurts to have more personalized attention on top of what they can provide. Realistically, your publisher is never focused on your book. Only you and your personal PR team are. Costs for a publicist range, depending on what kind of service you’re looking for. Generally $2500-$5000 per month is the going rate.

The Story Merchant has contacts with several publicists we’ve used over the years to great success. If you need a recommendation, contact us. Otherwise, contact the following publicists and tell them you’re a Story Merchant client:

Maryann Ridini, Ridini Entertainment
323-960-8071
maryann@ridinientertainment.com

Rick Frishman, Planned Television Arts
212-593-5845
frishmanr@ruderfinn.com

Devon Blaine, The Blaine Group
310-360-1499
blaine@pacificnet.net


Continue reading part two


Click here to buy How to Publish Your Novel by Ken Atchity, Andrea McKeown, Julie Mooney, & Margaret O'Connor on Amazon

A NOVELIST’S TOOL KIT- Part Four

A NOVELIST’S TOOL KIT
Continued From previous post: How to Publish Your Novel by Ken Atchity
Chapter Thirteen: Perfecting Your Craft

Now that we’ve got a handle on the basic elements of the novelist’s craft, let’s look at some of the techniques you’ll use to create your stories.

First vs. third person narrative

I recommend that writers stick to writing in third person during the early part of their careers. In general, only experienced novelists can write effectively in first person, because with a prodigious amount of writing under their belts, they understand the clear distinction that must be made between a fictional narrator and the author himself.

For example, in Cervantes’ Don Quixote, which I consider to be the first modern novel, the narrator is introduced to us from the beginning as someone who has a point of view distinct from the author’s. He debates the spelling of Quixote’s name, but remarks that it is ultimately unimportant to his story, “…providing that in the telling of it we do not depart one iota from the truth.”

First person storytelling only works if the storyteller is himself clearly fictional. The storyteller must be a character in the book, explicitly or implicitly, with his own clearly defined point of view. It must be obvious to the reader that this is not the author doing the talking. This is trickier than it may sound. New writers often struggle with the nuances of “voice” in their novels. This is one technique that’s better left for a later phase of your career.

Write what you know—or what you can imagine

Everyone tells you to write about what you know best, which for most people is themselves and their personal experience. What they don’t tell you is that fictionalizing your life is an entirely different matter, one that’s fraught with perils. Just because your life has been filled with hazards and drama doesn’t mean it translates well to the novel. Usually it’s for a simple reason: your life is in chronological order, a novel must be written in dramatic order. That’s what Sophocles, the great Greek tragedian, said, “Count no man happy until he is dead. The ending is all.”

Your own experience is a goldmine for dramatic inspiration, though, if not for dramatic structure. It’s all right to turn your relatives and acquaintances into characters, but proceed with caution. You don’t want to get hit with a libel suit. Besides, they do have a right to their privacy.

Every writer taps into the reservoir of his own personal acquaintances in order to garner material for his characters—how else could he create them? But the trick to doing this effectively, legally, and ethically is not to borrow too much from any given real person. Your characters should be an amalgam of the people you know.

It’s common for a character to be a combination of three or four real people from the author’s memory. He’s just taken the most memorable attributes of each and rolled them into one. Look for the characteristics that make the most dramatic combination, and above all, that serve your story’s action.

Your writing time

The secret to making time your ally instead of your enemy is to respect your own personal rhythms. Follow your energy. If the task of plotting everything out meticulously on index cards stops your creative process in its tracks, the odds are against your ever getting past the first blush of any idea.
If this is the case, skip this step and come back to it later. As I mentioned earlier, you will need to get all your elements working in concert before you enter that first keystroke. But you don’t need to have every scene plotted out before you begin. If it works best for you, you can write the first third of your book with the heat of inspiration, then stop and outline the rest of it. Leave the end to suggest itself along the way.

Beating the middle

The middle portion of a novel seems to be the toughest part for writers to get through. Many novels fizzle out in midstream because their writers have lost their perspective. Writers get exhausted, and sometimes mistake this normal, natural exhaustion for depression. They begin to second-guess their decision to undertake the project. And their exhaustion colors their judgment with negativity. Pretty soon, they’ve convinced themselves that the novel isn’t worth finishing, and they abandon it. But this drop in enthusiasm is just a symptom. It’s a normal part of the process, one that you should anticipate and prepare yourself to deal with before it cripples your efforts.

The best way to handle this inevitable burnout is to take vacations. Lots of them. Plan to take them at regular intervals, and any time you feel the writers’ doldrums starting to creep in.
Does the prospect of walking away from the project for a week or two fill you with anxiety? Good. That’s the whole idea. By stepping back from the process whenever it starts to bog down, you’re putting a healthy pressure on yourself. You’ll feel that much more compelled to use your time productively when you do get back to it.

Creating a story of 250 pages or more is a daunting task. You can make it feel like less of a monster by dividing it up into smaller chunks. Keep plugging away at this series of manageable-sized tasks until the rush of adrenaline that comes along toward the end of a project scoops you up and carries you to the finish line.

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A NOVELIST’S TOOL KIT- Part Three

A NOVELIST’S TOOL KIT
Continued From previous post: How to Publish Your Novel by Ken Atchity

Chapter Thirteen: Perfecting Your Craft

Action line

Action isn’t the same thing as plot. Your action line is the direction in which your story moves. If you’re writing a tragedy, your story has to move from happiness to unhappiness. If your novel has a happy ending, you have to put your character in a hole and make him dig his way out—you have to start him out unhappy and let him make the journey to happiness. Whatever the case, there has to be a change. Your story has to move from one state to another. If it doesn’t, it will meander, sputter, and lose its drama.
Here are some of the fundamental attributes of your action line:

1.) Conflict: As we discussed, action occurs when your protagonist meets obstacles to his goal. Whether he succeeds or fails with a given obstacle depends on who he is, and on the mythic pattern that is the underpinning of your story.

2.) Turning Points: During the natural course of the story, your protagonist will encounter turning points, so called because they literally spin the story off in a different direction. Your protagonist will come to the first turning point early in the story. It’s the event that launches him off on his mission. The second turning point comes toward the end of the story. It sets the stage for the ultimate confrontation that will culminate in your story’s climax. Both turning points are intimately connected to your protagonist’s motivation.

3.) Plot Twists: Twists, also called reverses, are exactly what they sound like: an unexpected turn of events, or a revelation, that accelerates the action. Your action line doesn’t have to contain twists, but they help. Often your second turning point will be a twist, though they can happen at virtually any time. The twist in Orson Scott Card’s Ender’s Game comes at the very end, and gives the previous climax scene an entirely different meaning.

The trick to writing an effective twist is to make it so that your readers don’t see it coming, but when they look back on it, they couldn’t imagine it happening any other way. There can be no clearer example in recent memory than the stunning revelation in The Sixth Sense, which had film audiences all across the country exclaiming, “How could I have missed that?”

4.) Climax: Your obstacles have been getting tougher throughout the story, but the crisis your protagonist faces at the climax blows all the others away. This queen mother of all obstacles brings your story to its darkest hour, the point which Joseph Campbell in A Hero’s Journey named “the Inmost Cave.” If your protagonist can rise to the occasion and face this challenge, he opens the door for the resolution of his problems.

The triadic shape of all good fiction

All good fiction has a beginning, a middle, and an end. Borrowing from screenwriting, these are in essence your First Act, Second Act and Third Act. Each has its own shape, nature and function. Your First Act brings you from the protagonist’s initial introduction and the setup of the situation to the first turning point that launches your protagonist into his mission. Your middle, or Second Act, the most challenging portion for many writers, shows that your protagonist is developing as he tackles an ever-escalating series of challenges. Your Third Act, your resolution, is the place where your protagonist overcomes his difficulty and achieves his mission.

You’ll need to have these portions of your story clear before you begin to write. But don’t become a slave to your structure. Plot your way through your first draft, then when you revise, throw your outline away and just tell the story.

But how will you know where to begin the action? Some writers think it’s necessary to go all the way back to the birth of their protagonist. But not all occurrences are drama. Drama only begins as soon as something compelling is happening. William Goldman counsels writers to start their scenes as far into the action as they can. I’ve often taught my students to look at their first drafts the way they’d look at a fish they’ve just caught and are about to clean. Just as they’d lop off the fish’s head, they should remove and discard any beginning parts of the story where the drama hasn’t yet begun. You wouldn’t serve inedible parts of the fish to your dinner guests; don’t serve un-riveting parts the story to your readers.

The first and continuous question you must ask yourself as you write is, “how will my readers respond if I tell the story in this order?” The second is just as important: “Do I want them to respond that way?”

Dramatic Setting

How do you decide where to set your story? You pick the location that will enhance the dramatic tension the most. When in doubt, look to your protagonist for answers. What kind of location would showcase his motivation best?

Many writers specialize in a location they know intimately: John Irving’s New Hampshire, Pat Conroy’s North Carolina, Anne Rice’s New Orleans. You may choose to explore your own geographic roots this way. But you’re not limited to your own origins. Whatever you can A.) research and B.) imagine, you can write about. But do meticulous, extensive research on the settings you choose, even if you think you know them.

Scenes as units of drama

All drama unfolds one scene at a time. A scene is the basic unit of drama: Ideally, each scene ratchets the story along one step. A scene has a beginning, middle, and end, just like your entire novel does. They generally look like this:

Beginning: somebody is somewhere.
Middle: something is going on.
End: something happens that does or doesn’t solve the problem.

Your scene should also foreshadow a fourth part: what could happen next? This is how you dovetail your scenes to one another, bypassing the need for a transition.

Tone

A single factor determines your novel’s tone: your relationship to your audience. How do you view your narrative position—are you “preaching” it or “offering” it? Are you setting yourself up as an authority to your readers, or are you letting them in on a personal revelation, as you would a friend or confidant? Do you want them to trust what you have to say, or is it more interesting if you deliberately set them up to doubt you? If you’re not sure whether a particular tone is the right one for a given story, try it for a few pages and see if it feels natural. If it doesn’t, let it go and try something different.

These, then, are the essential building blocks of any story: character, action, setting and tone. But how do you make these elements work together to form a great story?

Aristotle addressed this question twenty-four centuries ago, and came up with a single, simple, and completely satisfying answer that is as valid today as it was in his time: unity. In any work of drama, from novel to screenplay to stage play, all the elements must come together to serve one action. In the Iliad, for example, every element serves the same purpose: to deal with the anger of Achilles. Aristotle firmly believed that in the best stories, all the components supported a single plot line.

That’s what makes good fiction so satisfying. It feels like a package. It asks a question, “what would happen if…?” then proceeds to answer it. It has a single clear mission and a definite conclusion.

This why it’s so important for you to get all the elements worked out in your mind before you start to write. Beginning writers suffering from a lack of focus tend to put in too much, because they haven’t yet identified the one line of action that everything else must serve. The best writers put in only what moves the action along in the right direction. They leave room for the readers to fill in the rest with their own imaginations.

To be continued. Check back soon!

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A NOVELIST’S TOOL KIT- Part Two



Continued From previous post: How to Publish Your Novel by Ken Atchity
Chapter Thirteen: Perfecting Your Craft


All five of these elements must be present in your protagonist. And as you’ve no doubt noticed, all of these attributes link directly to your novel’s action. Because in a good story, the action happens as it does because of who your protagonist is. Conversely, your protagonist develops as he does because of the way the action unfolds. Action and character drive each other.

All the elements in your novel must support this single line of protagonist in action. This holds true as well for all the other characters who populate your novel. Whether major, minor or functional, characters only belong in your story to the extent that they serve the action line.

Minor or supporting characters have a “tag”: a single attribute that defines them and makes them memorable. Any supporting character who isn’t memorable should be instantly thrown out.

A minor character’s “tag” can be just about any attribute: greed, lechery, or like Sally’s friend in When Harry Met Sally, an all-consuming desire to get married. Don’t spell it out, though. If a character is absent-minded, show it in action, thought and dialogue, don’t use the phrase “absent-minded” or you rob audience of the chance to figure it out for themselves.

A minor character can have a motivation but not a mission—that’s your protagonist’s job. They, too can evolve, but not along the same lines as your protagonist. Your minor characters are there to make his life more interesting. Establish them quickly, then move on.

Function characters play an even less important role than supporting characters. They perform a single function without being involved in the main character’s motivation. They ride in at sunset to deliver the fateful telegram, then ride away again. They serve the drinks, drive the cabs, do their duties, then go upon their way. Unlike your protagonist and minor characters, they’re supposed to be forgettable.

Keep function characters simple. If you spend too much energy on them your readers will start to think they’re more significant than you mean them to be. Then when the character disappears, it will feel to your readers like you left something dangling, or worse, like you misled them.

Keep in mind that your characters are not real people but devices that you invented for the sole purpose of capturing and holding your reader’s attention. As such, it’s your primary responsibility to keep them interesting. The best way to do that is to give them, at all times, something significant to do.

Your audience wants action. The best writers don’t get wrapped up in the complex psychological machinations of their characters. They write to satisfy their readers’ expectations. Your audience wants more than anything to see how your protagonist gets out of the corners you paint him into. All you have to do to create a compelling novel is: don’t disappoint your readers!
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A NOVELIST’S TOOL KIT - Part One

From How to Publish Your Novel by Ken Atchity

Chapter Thirteen:

Perfecting Your Craft

Nothing takes the place of practice. A famous athlete once said, “If you’re not practicing, someone out there is practicing. And when he meets you he will beat you.” Writing isn’t just a talent, it’s a craft that requires the honing of skill and technique. In this chapter I’ll give you several concrete suggestions about how you can improve yourself as a commercial novelist.

A novelist’s toolkit

A novelist’s medium is story, his form the contemporary novel. His most basic tools are character, action, setting and narrative voice. From the alchemy created by mixing these, a story emerges. Let’s examine each of these elements in turn.

Major, minor, and supporting characters

Character is by far the most important element of a novel. To the extent that your readers are “on board” with your protagonist, they will stay committed to your story. An unforgettable protagonist, even if he appears complex and multifaceted to the reader, is made up of just a handful of key components:

1.) Motivation: What makes your protagonist tick? What does he want? Your character must be struggling with one of the major human drives, including love, hate, fear, anxiety, vengeance, rage, jealousy, ambition, and greed. Your readers know these drives intimately; odds are, they’ve grappled with them in their own lives. They’ll respond to them.

Identify one drove for each of your characters and develop it. The best stories take a single, profound emotion and plumb its depths through all the characters like variations on a theme in music; the worst stories skim the surface of many different human drives, leaving their readers lost, confused, and unsatisfied. A well-constructed protagonist may possess two drives that are in conflict with each other, but rarely more than this. He is driven by greed and fear, for example, so that each step toward his goal of riches increases his psychological pain. In real life, people run a gamut of emotions, explore many drives, but not in well-made fiction. The beauty of the “what if” pattern (“What if a man driven by greed was as strongly driven by fear?”) is that it allows us to isolate and explore the ramifications of action issuing from such a character.

2.) Mission: Your protagonist needs a job to do, a goal for his drive. If it’s greed you’ve chosen, you may want to be the man who aims at being the top player on Wall Street, the woman who corners the oil exploration business, the couple who want to have more than anyone else at their country club. It doesn’t matter whether the character chooses to undertake the mission himself, or it’s thrust upon him. The mission should relate directly, in one way or another, to the character’s motivation.

The mission must be involved enough and challenging enough to sustain the story for the duration of the novel. It must lend itself to challenges, both in the form of obstacles, and in the form of an antagonist.

An antagonist, by definition, is a force that works against your hero’s mission—your protagonist’s nemesis. Your antagonist will not necessarily be a bad guy—he might not even be a person at all. In Sebastian Junger’s novel The Perfect Storm, nature is the antagonist. It’s the storm itself that foils Captain Billy Tyne’s mission to come home with a boatload of swordfish. In Steve Alten’s Domain, the antagonist is the other-worldly dragon creature who rises from the bottom of the Gulf of Mexico after lying dormant for millions of years.

3.) Obstacles: Action happens when your hero struggles against obstacles to his mission. The obstacles you choose to confront your protagonist must be appropriate for him—don’t pit Bambi against the Galactic Empire. Arrange your series of obstacles in ascending order, so that the tension rises throughout your story. Your obstacles, ideally, should relate to one another in some fashion. And like all the other elements of your story, they must have a beginning, middle, and end.

4.) Relatability: If your audience can’t identify with your protagonist, they’re not going to be able to involve themselves in your story. Beginning writers often get the impression that a protagonist has to be likable. But if that were the case, we couldn’t enjoy Bill Murray’s performance as the irascible Frank Cross in Scrooged. Readers don’t have to like your protagonist. They just have to relate to him. They have to see the direction you’re pointing him in, and root for him to go there. If he’s a jerk, the audience must hunger for his redemption. You can’t help rooting for Hero’s Bernie LaPlante, even if you do want to kick him.

5.) Change: Over the course of the story, your protagonist must face his shortcoming, or his fear, or whatever it is that’s really keeping him from achieving his mission. He must grow into his ability to meet the goal you’ve set for him. In real life, human change is nebulous, messy, imprecise. In fiction, it can’t be. Your character’s change must progress in a logical, clear series of steps. See Lajos Egri’s The Art of Dramatic Writing for a thorough discussion of the steps that lead a character from state A to state B.

To be continued. Check back soon!

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TEN RULES TO MAKE WORKING WITH AGENTS AND EDITORS A SUCCESS FOR YOU


Continuing on with my August 12th post Excerpt from my How to Publish Your Novel here are the first five rules in depth:

Rule 1: Take the time to become familiar with the agents and editors that you want to represent you.

Consider the literary property that you want to sell and try to choose an agency or editor that has a good track record in selling or publishing that type of work. There are several good resources to refer to for this information, i.e. Jeff Herman’s “Writers Guide to Editors, Publishers and Literary Agents” (Prima) or “The Writers Market – Online Edition” (Holm & Lucyszyn).

For instance, if you have a novel that you think would make not only a bestseller, but also a blockbuster at the movies, then try to find an agent that sells both to publishers and studios. Some agencies only represent writers for publishing, others only represent writers for feature film screenplays or television series or movies, and some do both.

If you are going to submit directly to editors, then you should have a sense of what the publisher has published in the past and what they are looking for now. For instance, if you want to publish your bathroom humor non-fiction book, don’t send it to a publisher that primarily publishes literary fiction. Or if you have a literary fiction manuscript, don’t send it to a publisher that only handles only commercial fiction. It’s really worth it to take the time to research the agents and editors that you are considering submitting to. You can avoid wasted postal fees, rejections and good will by taking the time to do this.

Rule 2: Familiarize yourself with the submission policies of the agent or editor that you want to submit to and abide by these policies.

When doing your research on agents and editors, you will run across submission policies for each. These are helpful guidelines that should be paid attention to. For instance, some agencies and editors do not allow email or fax queries and only accept hardcopy, mailed queries. Most agencies and editors require queries to be sent before they will request a submission of the entire literary property. Unsolicited submissions are almost always returned. Jeff Herman’s guide and the Writers Market guide, which can also be found on www.writersmarket.com, lists specifically what the requirements are for almost all agents and editors. If the policy is not listed, don’t hesitate to call the agent or editor to clarify.

Also, in specific reference to agents and managers, these guides will usually tell you if there is a reading fee required to be paid to have the agent or manager consider your work. If a reading fee is required, this usually means that the agent or manager is bunk. It is a good idea, to base your estimate of an agent or manager on their sales track record, which is usually listed on their website or that they will gladly share with you if you call to ask.

Rule 3: YOU are as important as the work that you are submitting. The quality of your work is not the only element evaluated by an agent or editor considering a business relationship with you – so, SELL YOURSELF as much as your work.

You may have the next bestseller, but if an agent or editor doesn’t want to work with you, there’s a good chance that you won’t get signed. So many times, writers sabotage their own efforts by behaving arrogantly or being overly demanding, aggressive, impatient or even rude. Ironically, new writers, who have no credentials or marketing platform, are usually the biggest abusers of this rule. Remember that it is not only your work, but also the entire package of your work and you, and how you are to work with as a person, that sells an agent or editor. If it looks like it’s going to be a difficult process to work with you, editors and agents will usually opt not to, no matter how good your writing is.

You don’t want to get on anyone’s “Life is Too Short” list. And this is what usually happens to writers that look like they will be difficult to work with. For most editors and agents, life is too short to work with difficult personalities, and there are plenty of writers out there who have great projects and are capable of working well with others. Successful relationships with agents and editors are like successful relationships in life. They are long-term. Aggressive, difficult behavior has no place in a long-term personal relationship, nor does it in a long-term business relationship.

Rule 4: Consider the appropriateness of a phone call before dialing your agent or editor.
There are appropriate and inappropriate phone calls that are made to agents and editors everyday. If an agent or editor has not responded within the response time listed in the market guides or directories, then it is appropriate to call to check on your manuscript. But it’s not a good idea to keep calling. Call during business hours and politely ask the agent or editor if he/she can provide you with information regarding the status of X project, written by X author. Most likely, the agent or editor will give you the response right there and then on the phone, by indicating that he has “passed” on the project, i.e. he doesn’t want to represent it or buy it, or that he needs more time reading it. If the agent or editor wants to sign you and your project, they will call you, without a doubt. If an agent or editor needs more time to read your project, they will usually give you a timeframe within which they will respond to you. If they don’t, don’t feel uncomfortable asking them for a timeframe. This will guide you on when the next appropriate call can be made.

Other phone call rules:
a. Don’t call your agent or editor at home, unless specifically requested to do so.

b. Don’t call an agent or editor to discuss why they passed on your project.
- This will only work against you with future submissions. Sometimes reasons for “passing” are provided in the rejection letter. If they are not, and you definitely want feedback, be very polite in the way that you request it and the way that you respond to it.

c. Don’t call to ask “Did it get there yet?”
- It is safe to assume that a publisher will get back to you in the time specified in the directories or market listings. Calling before this time has elapsed will only annoy agents and editors. Also, this question can easily be answered by including a self-addressed-stamped postcard along with the manuscript. If your project is rejected, it will be sent back to you. If it is accepted, you will be called without a doubt.

Rule 5: Gimmicks don’t work.

Sometimes writers will change the names of their lead characters to the name of the agent or editor that they are submitting to in order to endear the agent or editor to their project. This usually backfires and many times sacrifices the integrity of the story.

Sometimes writers will try to put pressure on agents and editors by telling them that their project is being offered a deal elsewhere or by indicating that they must have an answer immediately or else they will be forced to sign with someone else. This kind of pressure rarely works and can be easily verified. So be careful what you say. It can come back to haunt you if you’re not telling the truth!













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